Utilization Of Tiktok Affiliate, Entrepreneurial Intention, And Entrepreneurial Attitude Among Grade 12 Students of Burgos National High School

Abstract

This study explored the relationship between TikTok affiliate utilization and the entrepreneurial intentions and attitudes of Grade 12 students at Burgos National High School. It employed a quantitative, descriptive-correlational design. Forty (40) students participated, with data collected through a structured questionnaire. Analysis included calculating mean scores to assess levels of TikTok affiliate utilization and entrepreneurial intention and attitude, and Pearson’s correlation to establish statistical relationships at 0.05 level of significance. Results showed that the respondents had a high level of TikTok affiliate utilization, particularly in product promotion and content creation, indicating that they perceive TikTok as a valuable entrepreneurial platform. High entrepreneurial intention was also noted, with significant emphasis on subjective norms and perceived usefulness of e-business, suggesting that students are positively influenced by social and digital entrepreneurship trends. Students also displayed a high entrepreneurial attitude across cognitive, affective, and behavioral dimensions.  The study found a significant positive correlation between TikTok affiliate utilization and both entrepreneurial intentions and entrepreneurial attitudes, highlighting TikTok’s potential as an educational tool for developing entrepreneurial skills. These findings suggest that incorporating TikTok-based activities in entrepreneurship education may foster practical skills and strengthen students' entrepreneurial mindset.