The Future Is Now: Promoting and Selling the Philippines’ Ube in the World Market

Abstract

One of the most popular sweets or desserts in the domestic and international market today since the year 1980’s and 1990’s is the Philippines’ coconut-gel or the Nata de coco. Another delicious dessert, that is a local root crop, is the purple yam or the Ube. But unlike the Nata de coco, the Ube has not gained its marketable momentum in the international market. The purpose of this study it to raise the consciousness of the Ube local entrepreneurs in today’s marketing and exporting the purple yam that will make the Ube, the next Nata de coco dessert overseas. The scope is limited only in the area of publicity and selling of Ube to the international market. This research enhances the awareness of the potential and current businessmen on the practical approach of promoting the Philippines’ purple yam in the world market making it as the sought-after dessert nowadays.