Now Showing: A Sneak Peek to the Philippines’ Film and Entertainment Industry brought by Covid-19

Abstract

The world as we know has drastically change by the impact of the pandemic. All major businesses were left flustered by the disruption that shifted and created a new normal. Many suffered defeat and loss one way or another when they decided to throw away the towel while others keep being innovative and continuously explore the uncharted territories in hope of discovering new opportunities that will pave a way in their struggling industries. The Philippines’ film and entertainment industry is no different, as of time of writing, the evidences written in this journal proved the resilience and how the industry adapted. The old practices were reformed and challenged. In addition, the opportunity that lies in the digital platform as an avenue to showcase its globally competitive talent and production.