Consumer Behaviour Towards Sustainable Fashion

Authors

  • Mehak Arora
  • Adithya H Nair
  • Lakshita Arora

Keywords:

Sustainability, Behaviour, Popularity, Marketing, Fashion.

Abstract

Fashion Industry is a vast and a versatile concept in today’s era because this enterprise encompasses all those companies and experts across the cost chain, working in roles ranging from plan and improvement to sourcing and logistics, to change coverage and compliance, to retail and marketing. This paper emphasises on the populace of fashion enterprise globally ensuing into levelling up this very enterprise as a multibillion global enterprise, and how the future of it lies in the field of sustainability, and how learn about the shopping for behaviour patterns of shoppers in the field of inexperienced fashion. This paper will also un-reveal the causes of popularity of sustainability in the trend industry. This enterprise inarguably money owed for a sizable share of world economic output. This paper will also broaden your potential focussing on those factors highlighting the specs included in this industry ranging from the most ratified and expensive haute couture and dressmaker fashions to everyday daily clothing- from couture ball robes to casual sweatpants. Sometimes, the broader term “fashion industries” is used to refer to myriad industries and services that hire millions of humans internationally.

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Published

2022-08-31

How to Cite

Mehak Arora, Adithya H Nair, & Lakshita Arora. (2022). Consumer Behaviour Towards Sustainable Fashion. International Journal of Progressive Research in Science and Engineering, 3(08), 136–141. Retrieved from https://journal.ijprse.com/index.php/ijprse/article/view/697

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Articles