Overview of Digital Analytics

Authors

  • Karampreet Singh Walia
  • Hansraj Yadav
  • Himanshu Sharma

Keywords:

Data Analytics, Machine Learning, Data Mining.

Abstract

Aimed at providing portable usability of the information and effectiveness in decision making process in order to extend the reach of the customers to the New-Age digital natives and also to enhance the analytics scope with the help of Big Data and Machine Learning. Data analytics helps organizations harness their data and use it to identify new opportunities. That, in turn, leads to smarter business moves, more efficient operations, higher profits and happier customers. However, it includes many techniques with many different goals.

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Published

2020-06-13

How to Cite

Karampreet Singh Walia, Hansraj Yadav, & Himanshu Sharma. (2020). Overview of Digital Analytics. International Journal of Progressive Research in Science and Engineering, 1(3), 75–77. Retrieved from https://journal.ijprse.com/index.php/ijprse/article/view/49

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Section

Articles