Overview of Digital Analytics

Abstract

Aimed at providing portable usability of the information and effectiveness in decision making process in order to extend the reach of the customers to the New-Age digital natives and also to enhance the analytics scope with the help of Big Data and Machine Learning. Data analytics helps organizations harness their data and use it to identify new opportunities. That, in turn, leads to smarter business moves, more efficient operations, higher profits and happier customers. However, it includes many techniques with many different goals.