Consumer Brand Preferences toward Sedan Cars in Chennai

Abstract

The Automobile industry has one of the most frequently pre-owned by superior and middle class society. In advance of 20 years only little industrialists and superior persons have automobile then after industry receive huge size of middle class society has been increased. At now a day’s automobile sector they bring has a mandatory one to people, According to this research consumer taste and satisfaction level about the sedan cars in Chennai. And 153 of sample size of respondents has collected through by questionnaire to ready analyze the new data. The collected new information has be analyzed by percentage analysis method, ANOVA Method and chi-square method, Are these tools has been applied by using SPSS software.