A Study on Buyers Preference Towards Bathing Soap

Abstract

We look into the aspects that influence customer purchase behavior when it comes to bathing soap. Bathing soaps may differ the number of times we use it, it depends upon a person. Hygiene is a good idea. Soaps for bathing are simply too expensive nowadays. Bathing is in high demand these days. As the standard of living rises, so does the demand for soap. Urbanization, buying power of the population, literacy, the expansion of the media, and the advancement of technology are all factors that have contributed to the improvement expansion of transportation and communication networks. Supermarkets, hypermarkets, and organized retail are all examples of organized retail outlets, and so on multinational corporations are being confronted with a number of challenges. The major retail stores are putting up a fight. Increasingly, companies are launching their own private label brands products.